Motorcycle Xcitement steps up to presenting sponsor of Bob’s BMW Jeremy Cook Racing at MotoAmerica Superbikes at Atlanta

Rider training school’s support helps Maryland rider overcome mechanical woes at 2021 MotoAmerica season opener

May 1, 2021

BRASELTON, Ga. — For the last decade, Jeremy Cook has helped novice road racers hone their riding skills as an instructor for the Roger Lyle’s Motorcycle Xcitement riding school. For this weekend’s season-opening MotoAmerica round at Road Atlanta, the school has stepped up to be presenting sponsor for Cook’s team as it battled mechanical woes Thursday and Friday.

The school, which was one of Bob’s BMW Jeremy Cook Racing’s several sponsors for the 2021 season, has provided the team with additional technical and financial support for Cook’s first time racing on the 2.55-mile Road Atlanta circuit.

When the team was getting set up on Thursday, a problem was discovered with its 2020 BMW S 1000 RR’s clutch assembly that required the system to be overhauled. On Friday, Cook’s machine experienced more mechanical gremlins with the clutch system. Lyle has been instrumental in helping Cook get the BMW repaired and has provided coaching to Cook to help him learn the track on Friday. With the clutch system repaired, Cook bested his best lap time from the Stock 1000 Class’ morning practice session by about four seconds in afternoon qualifying.

“I can’t thank Roger enough for helping my team when we needed it most this weekend,” Cook said. “He’s helped me track down parts we needed and has coached me on how to best approach riding a track I’ve never raced at before. I started riding with Motorcycle Xcitement in 2010 and, after winning some club races, Roger brought me onboard as one of his coaches. It’s been a blast using my experience to help new road racers learn to ride at their limit, and I’m happy to say that the school that helped me reach the pro level is continuing its support of my team.”

Founded by motorcycle industry veteran and safety advocate Lyle, Motorcycle Xcitement offers rider training courses and track day events for riders of all skill levels. To learn more about Motorcycle Xcitement, visit

Cook is slated to race today at 1:10 p.m. when the Stock 1000 Class takes to the track for the first time in 2021. Sunday’s Stock 1000 contest gets underway at noon. Both races will be broadcast live on MotoAmerica Live+, and Sunday’s race can be watched on Facebook Live. To learn more about MotoAmerica Live+ and tune in to Cook’s races today and tomorrow, visit


Header photo credit: BrockImaging

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