Who We Are

What started as an effort to help privateer motorcycle racers in January 2018 has grown into a multi-faceted communications practice that helps business and organizations get the right message to the right audience at the right time.

Our Mission

To help organizations better manage the flow and delivery of information to their target audiences by generating top-notch written deliverables and industry-leading communications strategies

Our Vision

To raise the standard of communication among organizations and the public and help grow the motor sports industry

About Michael Marino

After getting his start in motojournalism in 2016 with iHeart Media’s 2 Wheel Power Hour, Michael spent two years on the show on a part-time basis. Though his primary responsibilities were managing the show’s social media presence and reporting on motorcycle road racing, Michael also reported on motorcycle road riding and touring.

In 2018, Michael began a two-and-a-half-year stint as an associate editor at the American Motorcyclist Association. He gained experience covering most forms of motorcycle competition and also was responsible for press release writing, social media management and some podcast recording. Michael also penned articles for the AMA’s magazine and website about on-road and off-road recreational motorcycle riding and profiles of AMA members.

Michael made the transition to freelance work in 2020, and has continued working with motor sports teams and athletes — primarily in the MotoAmerica series. He’s also authored several articles for RevZilla’s Common Tread and the western New York publication Motoclectic and launched the regional motorcycle news website NEO Moto News in August 2022.

Michael’s academic background was focused in the social sciences. He has a bachelor’s degree in political science and master’s degrees in urban planning and history. Michael has several academic awards to his name and hopes to take up adjunct teaching at one or more of Cleveland’s collages or universities in the near future.

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