Author Archives: Michael Marino

Tracking and responding to customer complaints isn’t the only reason you need to be checking your company’s online image. Sure, today’s less-than-happy customers—despite you and your employees’ best efforts—are likely to leave a negative review on a business reviews website or tag your social media accounts in a scathing post. But there are other threatsContinueContinue reading “Why it’s Important to Keep Tabs on your Brand’s Online Image”

It usually takes an hour or two to put together a good company newsletter, not including the time required to build a template and review each newsletter before it goes out. Is the time spent on newsletters worth it? While many may view newsletters as non-essential communications exercises, a company newsletter often is an invaluableContinueContinue reading “Are Company Newsletters Worth It?”

One of the most challenging parts of starting a business is figuring out what business-to-business products and services are worth spending money on. Whether you have plenty of cash on hand when you open your doors or are starting up with just the money in your piggy bank, it’s tough to justify spending money onContinueContinue reading “Free resources for new entrepreneurs”

When you think of public relations, images of a person speaking in front of throngs of reporters, writing a press release or brainstorming the next great social media strategy may come to mind. All three of those images are examples of what communications professionals do, but PR isn’t just about communicating with the media or the general public. Communications professionals also can help business managersContinueContinue reading “PR isn’t just for external audiences”

When entrepreneurs or business managers sit down to write or update a business plan, a slew of topics likely comes to mind, such as industry analysis, budgeting and SWOT analyses. Public relations and marketing communications may not be among them–but they should be. Using effective, data-driven public relations and marketing communications strategies is one ofContinueContinue reading “How does PR fit into a business plan?”